The Function of Color Forecasting and Its Significance in the Success of Retail Business

  • Mrs. M. Prathiba Assistant Professor, B.Voc Programme, Dept. of Textiles and Apparel Design, Periyar University, Salem-636 011
  • Dr. S. Lakshmi Manokari Associate Professor Head i/c, Dept. of Textiles and Apparel Design, Periyar University, Salem-636 011

Abstract

This article spotlights on color forecasting which is important for a retailer to carry out a successful business. Color being an effective tool for many in the business that is carried out throughout the world, it is no exception in the fashion industry. Many people are involved in forecasting what is imperative and which will attract the consumer into buying the products.  Color and its effect on the consumer, the perception of color forecasting, the process involved, the time scale from the concept to what is handed over to the retailer, the awareness of the retailers and its future are discussed in this article.Key Words: Color forecasting, consumer, fashion trends, analysis.

Author Biography

Mrs. M. Prathiba, Assistant Professor, B.Voc Programme, Dept. of Textiles and Apparel Design, Periyar University, Salem-636 011
Professor

References

1. Barker, R. (1998), An Analysis of Color & Style Forecasting, B.Sc. Thesis, Department of Textiles, UMIST.
2. Geboy, L.D. (1996), “Color Makes a Better Message”, Journal of Healthcare Marketing, Vol. 16, Summer, pp52-54.
3. Gohl EPG & Vilensky LD, “Textile Science”
4. Moreton, A. (2012), “Choices that Colour the Future”, Financial Times, 29th December.
5. Yates Marypaul, “Textiles – A Handbook for Designers.
Published
2017-11-26